● Created and led an integrated, cross-department strategy for transforming InMarket’s traditional outreach into a data-driven, demo-based structure with a focus on clearly communicating the mobile platform’s competitive advantages via shareable consumer experience emulators. This was referred to as a ‘game-changing strategy’ by the CEO, resulted in a close rate increase from 19% to 44% and was adopted companywide for all go-to-market initiatives.
● Successfully repositioned InMarket Media from a single solution provider to a premium, must-buy multichannel platform for tier 1 brands, agencies & enterprises to engage consumers via the InMarket mobile app network. This resulted in 70% YoY revenue growth for clients such as EJ Gallo, Honest Co, Nature’s Way, P&G, Nestle, Toyota, Heineken, Pfizer & Hillshire Farm.
● Created organic lead funnel generating more than 23% of all 2019 company revenue, or approximately half of all measured company growth.
● Initiated, hired & matured a nine-member Marketing Department, managing sales content, client product demos, lead generation, creative design, PR, strategic industry events & more.
● Increased press share of voice from 3% to a 38% average within 18 months, leading all competitors in the location based mobile advertising space.
● Member of initial startup executive team. Company successfully acquired in 2016.
● Created and led the execution of a global strategy to acquire business partnerships with mobile developers and for them to integrate the Airpush SDK directly into their apps. This strategy resulted in a network of over 100,000 individual accounts and an install base of over 300 million direct consumer device integrations, making it one of the largest in the world and the 2nd largest on the Android platform as measured by Google.
● Recognized as a leading contributor to growing company reputation and industry penetration from startup to international market leader with over $100 million in annual revenue. Awarded ‘Employee of the Year’ in 2015 and promoted to Chief Marketing Officer as a direct result.
● Responsible for hiring, managing and expanding Airpush’s eight-member, award-winning Global Marketing Department.
● Created & managed an independent 12-person internal creative services team and suite of client services that produced over 125 projects per month.
● Implemented an advanced CRM/marketing automation solution profiling over one million contacts and increasing product launch conversions by over 30%.
● Reported directly to the CEO, managing all worldwide branding, copywriting and outbound company messaging for entertainment focused engagement platform.
● Created a comprehensive content strategy that increased the lead count by a magnitude of 6x, resulting in 3x growth in revenue from marketing activities.
● Implemented a lead filter process to decrease Account Executive follow-up time by half.
● Led rebranding effort to move mobileStorm from a self-serve sales model to a service organization with verticalized solution sets.
● Created two new revenue streams totaling over 35K MRR out of previously un-monetized web properties.
● Responsible for management and execution of all Stamps.com B2B marketing activities.
● Managed six-person sales team dedicated to business-to-business account acquisition and penetration.
● Responsible for managing all relationships and marketing activities with strategic partners including HP, Microsoft, FedEx and Avery Dennison.
● Wrote, designed and implemented complete redesigns across every Stamps.com web property.
● Managed development of all Stamps.com Enterprise sales collateral, press material, training material and web content.
● Responsible for management and execution of all Stamps.com B2B marketing activities.
● Managed six-person sales team dedicated to business-to-business account acquisition and penetration.
● Responsible for managing all relationships and marketing activities with strategic partners including HP, Microsoft, FedEx and Avery Dennison.
● Wrote, designed and implemented complete redesigns across every Stamps.com web property.
● Managed development of all Stamps.com Enterprise sales collateral, press material, training material and web content.
● Managed the promotion, content creation, copywriting and presentation development of large informative webinar program with consistent attendance of 200-800 customers and prospects.
● Oversaw the Western Hemisphere’s international PR strategy, including press release calendar, copywriting, distribution and follow-up interviews with press contacts.
● Created all customer facing collateral pieces for 18-person Sales Team.
● Negotiated and executed strategic relationships with world class resellers such as Simplex Grinnell and CDW.
● Responsible for development and execution of all marketing activities throughout North and South America.
● Reorganized the online customer experience using drop-off analysis in order to generate a 10% lift in signups and 20% increase in consumer LTV.
● Responsible for managing all marketing activities on 37 product lines, consisting of over $200 million in annual revenue.
● Awarded the ‘Circle of Excellence’ award in 2005. Ranked #1 in performance for 14- person Marketing Department by consistently exceeding all revenue and business development goals for product category.